HCI Alternatives

Amanda Vinicky

A cannabis dispensary is using a new tactic nearly a year into Illinois' slow-rollout of a medical marijuana program. The advertising campaign is designed to encourage doctors and patients to view cannabis as an alternative to opioids.

More than 10,000 Illinois residents are certified to use marijuana for medical purposes; Kyla Travis, a Springfield resident who has multiple sclerosis, is one of them.

"I'm almost 60 years old. I was diagnosed when I was 17. So for these many years, they had me on opiates," she says.

Amanda Vinicky

It had been a long time coming, but Illinois' pilot program for medical marijuana has finally kicked off last November. It's been slow growing for the industry so far, and there are many restrictions.  The business HCI Alternatives has two medical marijuana dispensaries in the state now.