Hasbro will transform its own games and toys into films

Oct 23, 2017

Toy giant Hasbro has partnered with Hollywood companies to produce films based on its brands like Transformers, G.I. Joe and Battleship. Now it wants to take that business in-house, and finance the movies itself. With toy retailers in trouble, including the recent bankruptcy filing of Toys R Us, movie profits look like a more attractive bet for the toy company.

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